SEO Agency Financial Model Excel Template

Creates 5-year SEO Agency Startup Financial Model, Profit And Loss Proforma, financial statements, and financial ratios in GAAP or IFRS formats on the fly. Use SEO Agency Financial Model to get funded by banks, angels, grants, and VC funds. Unlocked — edit all — last updated in Sep 2020.

Basic Excel knowledge and minimal previous financial planning experience is required to use a sophisticated SEO Agency 3 Way Forecast Model: however, fully sufficient to impress bankers and investors with a proven, solid financial model.

Are you going to do business online? Then you need search marketing — a set of different events to increase the attendance of a web resource by its target audience using search engines. SEO content marketing services are impossible without PPC — contextual advertising of your business in search engines and partner sites and without SEO outreach services, which result in improving the structure and ‘completeness’ of site content and its adaptation to the requirements of search engines.

At the start of any commercial enterprise, including the SEO marketing studio, the founder needs a detailed and understandable Financial Projection Model Excel.

Usually, a high-quality document requires developer-specific skills and knowledge, significant time and energy expenditure. Using our PPC and SEO agency Financial Projection templates in the working process is much more comfortable.

You might also need to enhance your financial model with comprehensive SEO Agency Business Plan Template . And if you would need to track your month to month business performance, please, follow this link too Financial Performance Dashboard Excel Template


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Convenient and precise Excel financial model

Our Excel template for the SEO agency Financial Model In Excel Template is your reliable helper in planning different financial models. Do you need to refine sales forecasts and do a financial analysis? It is not a problem: all sheets can be easily modified as the user desires.

Consumers distribution

Does your venture offer its customers multiple services? Our business plan for the SEO agency will then be useful for sharing the newly acquired customers by services that they order. Also, this Pro-forma template allows considering the possibility of a customer ordering more than one function.

Forecasted revenues

If your agency’s activities involve charging fixed monthly fees from clients, our flat fee-based financial model template for SEO start-up will be convenient and useful. To create a detailed revenue forecast, fill in the corresponding row of the table flat fee in the context of two parameters: by service and by years.

Marketing resources

To acquire new customers, each SEO company has to spend marketing budgets. Therefore, it is worth using such financial information to your advantage — to forecast the count of visitors. To this end, enter a cost per lead and your marketing budget to the sample Financial Model for SEO agency.

Purchase funnel

Are you one of the many entrepreneurs who consider the leads to customers’ conversion ratio in their work? In this case, our Profit Loss Projection template for SEO agency also will come in handy. Therefore, we create such a tool as a 3-step sales funnel, where visitors are converted into customers.

Staff demand forecast

An appropriate number of employers are responsible for timely and effective customer service in the SEO agency. Using our financial projections’ template, you will get a detailed forecast of the number of persons to work directly with the clients.

How seasonality affects

Financial modeling and forecasting for agencies specializing in search marketing (SEO & PPC) are impossible without considering seasonality. Using our business model template provides taking seasonality into account and properly distributing the marketing budget.

Save money

Working with our Excel financial model for SEO requires minimum fuss from users and provides maximum help. Everyone will be able to carry out financial planning, projecting, and valuing in his company’s environment without any difficulty procedures and without the need to spend money on expensive external SEO specialists.


Intuitive and accessible financial planning tool

Our advanced financial modeling tool for SEO business is simple-to-use for its owner. It does not matter how big your enterprise is and how well it managed to develop. You can do it without having special skills: minimal effort, basic knowledge of Microsoft Excel, and some planning experience are enough. In addition to complete and reliable results, you will get comprehensive after-sales service and access to useful materials.

Operational performance diagrams and charts

All KPIs (key performance indicators) of your SEO company are represented in our Pro Forma Projection in the form of charts.

Main commercial tables in a handy format

All primary financial modeling and analysis tables contain information for two years and five years and are available to the user in graphs. In our sample 3 Way Forecast Excel Template, you can easily find data on revenue growth for revenue breakdown, EBIT and EBITDA, learn about the capital structure and current assets of an enterprise, calculate capital expenditures, variable costs, and net profit.

All summaries and forecasts in a useful dashboard

Do you need to prepare a Cash flow statement, Balance sheet, or Income Statement? At the same time, is it essential for you to make information for a month and a year? Please — all this is available in the financial plan of the search marketing agency (SEO as a service & PPC). You will find reports and accounts with reliable results; you can make cash flow forecasts and calculate enterprise value.

Pre-built structure of the financial statement

All data, financial ratios, numerous financial statements in our pro forma template for SEO start-up in the form of SEO agency comply with GAAP and IFRS formats. And all financial projections based on our cash flow projections template for five years.

All data in one place

Do you want to be aware of the CAPEX and OPEX of your SEO company, the volume of its working capital, and operating costs? Everything is simple — our proven model will help you! Excel-based financial model for SEO contains generally accepted reports: cash flow projections & statements, profit and loss accounts, and balance sheets. Also, it includes performance reviews, various assumptions, and summaries for years, quarters, and months.

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