Search marketing agency business plan financial model excel template

Want to do business with the World Wide Web and websites? Then you have a direct path to Search Marketing. It’s about a set of different events that help increase the attendance of a web resource by its target audience using search engines. Search Marketing is impossible without PPC. That is contextual advertising of your business in search engines and partner sites, as well as without SEO. That is search engine optimization in the form of improving the structure and “completeness” of site content and its adaptation to existing requirements.

As in any commercial project, at the start of the Search Marketing studio, you can not do without a detailed and understandable business plan. A high-quality document requires from its developer-specific skills and knowledge, as well as significant time and energy expenditure. That is why we suggest you use our SEO and PPC studio business plan templates.

Each such document is of particular value to the entrepreneur, because it helps to understand the impact of strategic actions on current income and cash flows in the company. Such information will help you know what is worth improving. Also, our Search Marketing studio business plan templates will help to set goals for a new project, monitor its progress, analyze the cost part.

With the help of our development, you will understand which model of commercial activity to choose, what to expect in the next five years in the area of ​​finance. All our business plans are available in understandable modern formats.

Having become a better-known studio, the organization will attract many customers, which will significantly increase profits and the profitability of the company. Each new order allows you to quickly recoup the project, under normal conditions, which will take more than six months. Also, having all the same costs, you can increase revenue. The main thing is to start your project with a detailed business plan and do not forget to follow it throughout the entire development cycle of the company.

Search Marketing (Seo & Ppc) Agency Financial Plan Template Will Help You

  • Run 2 valuation methods
  • Develop Sales Strategy
  • Create a Revenue projection for your agency
  • Spend Marketing Budget to get visitors
  • Easily Model Income Statement And Balance Sheet
  • Plan the costs for opening and operating activities
  • Drive count of employees based on customers’ count.
  • Build a Sales Funnel
  • Forecast Revenues and Expenses
  • Calculate break-even point and return on investment

Benefits of using a Search Marketing (Seo & Ppc) Agency Financial Plan Excel Template

Get a Robust, Powerful and Flexible Financial Model
This well-tested, robust and powerful Excel template is your solid foundation to plan a wide range of different business models. Advanced users are free to expand and tailor all sheets as desired, to handle specific requirements or to get into greater detail.

Customers Distribution
If your agency provides multiple services, then you need to distribute newly acquired customers by services. And yes, your customers might use two or more services. That is why you are not limited to 100% in total.

Forecast Revenues
Does your agency charge a flat monthly fee from customers? Great! This template built especially for this kind of agency with the flat fee-based business model. Just enter flat fee by years and by service. And your agency revenue forecast is ready.

Marketing Budget
Well, agencies spend marketing budgets to acquire new customers. Surprised? That is a fact. You would need to enter a marketing budget and a cost per visitor (lead). This way, you will forecast the count of visitors (leads) for your agency.

Sales Funnel
Visitors (Leads) to Customers conversion ratio essential for you too? That is why this template has a sales funnel where leads are converted into customers. So, why don’t you use a 3-step sales funnel integrated into the model to make correct assumptions about your sales funnel?

Forecast Personnel Demand
Count of new customers drives new employees? Sounds familiar? If so, this template has an option to forecast people who work directly with the customers. Just enter the employees’ ratio you require per one new/active customer to forecast the employees count needed. And don’t forget to enter for an annual salary, bonuses, and taxes.

Most agencies have to adapt to seasonality trends. This template will help you adjust to seasonality. Just enter 100% in total for a year by month to distribute the marketing budget, which drives the newly acquired customers.

Save Time and Money
Excel-Financial-Model allows you to start planning with minimum fuss and maximum of help. No writing formulas, no formatting, no programming, no charting, and no expensive external consultants. Plan the growth of your business instead of fiddling around with expensive techy things.

Search Marketing (Seo & Ppc) Agency Financial Plan Excel Template Reports

Simple and Incredibly Practical
Simple-to-use yet very sophisticated financial planning tool. Whatever size and stage of development your business is, with minimal planning experience and very basic knowledge of Excel you can get complete and reliable results. Additionally, you will receive uncompromised after-sales service and access to valuable tutorial videos and blog posts.

Operational performance graphs
Here you may visually track your key performance indicators in the form of charts.

You will receive all the data necessary for the investors. The weighted average cost of capital shows the minimum return on enterprise funds invested in its activities capital. Free cash flow is cash flow available to all investors, including shareholders and creditors. Discounted cash is the value of future cash flows in relation to the current time.

Financial charts
For your business plan you will receive the main financial tables in the form of graphs for 2 years and 5 years — revenue breakdown, cash balance, operating cash flow, EBITDA, EBIT.

Get a robust, powerful financial model which is fully expandable
This well-tested, robust and powerful Excel template is your solid foundation to plan a wide range of different business models. Advanced users are free to expand and tailor all sheets as desired, to handle specific requirements or to get into greater detail.

All-in-one Dashboard
Consists of Income Statement, Balance sheet and Cash flow statement monthly and annual information, presented both with figures and charts.

Pre-built Integrated Financial Statement Structure
Automatically creates 5-year financial projections, proforma, financial statements, and financial ratios in GAAP or IFRS formats.

Cash Flow Statement
It is one of the most important reports because the main goal of each business is to generate cash flow. It shows how much you have consolidated money, how much is not enough when you need to attract additional financing.

All in One Place
Includes all required forecasting reports containing assumptions, profit and loss accounts (income statements), cash flow projections & statements, balance sheets, performance reviews and summaries for months, quarters and years (incl. numerous graphs and KPIs).

Top Revenue
Analysis of the revenue streams by each product category.

Integrated Model to Convince Investors
Includes and connects everything (assumptions, calculations, outputs) and presents it in an investor-friendly, deal-proven way.

Update anytime
You can easily adjust inputs at the launch stage and throughout the further activities of your store to refine your forecast.



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