How to Open a Pop Up Restaurant — Ultimate guide

Business plan is the most important thing

Whatever you’re planning, whatever business you’re dreaming of, you’ll need a business plan to make it a reality. It is a tool that works for the benefit of your successful start-up and further development. It will help you build a strong foundation and plan for all costs.

The financial model will be your reliable assistant and will show you how best to make investments so that they bring good profits and payback. It is often too difficult to develop a business plan for a beginner, because this case has a lot of details, to understand which you will help a professional. Ask for help from a specialist who specializes in this area and has extensive experience. Explain in detail how you want to see your business, so that the person has a clear understanding of the situation. And very soon you are gonna understand all the sides of this field.

Creative name

To impress customers and attract their attention to your brand, you need to come up with a very prominent and loud name that will reflect prestige, style, modernity and quality.

The name for the restaurant is very difficult to come up with, because there is tremendous competition, in addition, very many restaurants have some kind of theme and are called according to it. If you can’t do it yourself, you can find a specialist in naming, who will come up with and agree with you on the best option.

In addition to the name, you will need a logo. Creating one is a very interesting and creative process that will bring out your artistic potential, but if you are sure that it is not for you, you can ask for help from someone for whom this is a profession and the main field of activity.

Come up with your own concept

You need to develop your own concept, through which your restaurant will be different from others and have personality. You can stand out with your food, your design, your approach and your attitude. Maybe you go in to do a themed pop-up restaurant, because it’s very intriguing and enticing.

Decide on the main direction and work further, based on the main themes. This will determine the interior, menu, food, waiter clothing, and music. Focus not only on the tastes of customers, but also on your own preferences. The topic should make you excited and interested, because if you work on a concept that does not arouse any emotions, nothing good will come out of it. Follow the call of your heart or intuition, they will tell you exactly in what direction to go.

Choose your schedule

Since pop-up restaurants have a limited opening time, you need to decide on your schedule. Will your restaurant be mobile? You can work for a few days or a few weeks. Moving around the area will give you the opportunity to satisfy more customers and gain popularity. Undoubtedly, there are disadvantages to this.

First of all, it is terribly inconvenient to constantly change locations, you have to transport equipment and people. It’s expensive. Secondly, it’s weird. Yeah, it’s really weird. Imagine that you have breakfast every morning at a great restaurant, and then one day you come in with the intention of having a cup of coffee again with your favorite toast, and suddenly you find out that the restaurant has left. Customers can fall in love and become attached to your establishment, and then become very disappointed when you leave them. But if you think this idea is to your liking, then go for it!

Interior design

Beautiful and modern design has long been a prerequisite for every decent restaurant. You must not fall behind the competition, so you should work carefully on the interior design of the space.

First of all, the furniture should be comfortable for visitors, soft and comfortable chairs or sofas, tables of normal height, coat racks and so on. As for the color scheme, you can do as you like, but according to statistics, visitors like the muted and pastel colors that do not defocus attention and do not interrupt the appetite.

Cookware should be made of quality materials such as ceramic, wood or glass. Agree, it’s nice to eat from a beautiful plate and drink from a modern ceramic cup. You can use floor lamps or beautiful vintage chandeliers as lighting.

Hire responsible employees

For your business to develop successfully and dynamically, you must surround yourself with responsible, positive and qualified people. For your restaurant, you should find waiters, cooks, cleaners, an accountant and even a security guard.

Waiters should have a pleasant appearance, be smiling, quick and communicative.

The cooks should have an education or take culinary courses. During the interview, pay attention to the person’s desire for the position, study the resume carefully, or ask additional questions. Responsibility, punctuality, politeness and a clear understanding of their duties are priority qualities.

Of course, waiters are not required to have an education. In this profession, communication skills and speed are more important, work experience is also welcomed.

We recommend that you do not resort to gender discrimination when hiring employees, as this violates human rights. Avoid underage employees, you may have problems. In such a situation, it is best to contact their parents and ask their consent. Remember that you are equally responsible and since you are the boss, you may have even more.

Amazing menu

Bet on the menu. Delicious food is what people come to a restaurant for.

Create unique dishes together with the chefs, explore the national cuisine of different countries and make bold food combinations. The variety of menus will captivate any visitor. At the same time, you can not overburden the client with a variety of dishes, because making a choice is much harder, at this point, a psychological feature works, the client is simply confused.

You can simplify your choices by creating multiple menus. For example, separately for desserts and main courses, as well as alcoholic beverages. Show the richness of the assortment without confusing the customer — that’s the real art in the business world. That’s why you should always try to make perfect and innovate your services in order to become in-demand and popular. We hope that you can do everything from yourself.

Watch the hygiene rules

Since restaurants are catering establishments, they must comply with all sanitary regulations concerning the cleanliness of the premises, working surfaces, quality and freshness of food, cleanliness of utensils and personal hygiene of employees. You are responsible for the health of your customers, so regular product monitoring is essential. Treat the room for rodents, insects and other vermin.

Before you buy products from suppliers, ask for quality certificates of goods, as well as expiration dates. It is very important that employees undergo regular medical examinations, especially cooks who come into direct contact with food.

We hope that our tips will help you open a successful pop-up restaurant that will always have a lot of customers. Always believe in yourself and your business and don’t give up at the first difficulties. Best wishes! Good luck!

Good advertising is the key to success

Of course, to achieve maximum profits and the number of visitors, you need advertising. This is important for every modern entrepreneur. Fortunately, today there is the Internet, which allows us to spread information quickly around the world.

Use websites or social networks to popularize your services. Creating your own website or app will increase your chances of success. Post information about the pop-up place and get feedback. In this you will help marketers who know the most effective ways to influence the audience, with which you can achieve maximum results in the shortest possible time.

Discounts and prizes

If you want to get maximum love and appreciation from your customers, you must first give them your love and respect, show every visitor that you appreciate them and want to make their stay in your establishment comfortable and pleasant.

Encourage visitors, for this you can introduce a system of discounts, which you will be able to report on social networks, as well as hold contests and drawings there.

This is very fun and interesting, people love this kind of thing, so be sure that there will always be a big line near your restaurant. As for children, they also love entertaining contests and quizzes. If you have a children’s section on your menu, you can raffle off among them.