How to Open a Dance Studio — Ultimate guide

Understand Your Role

  • Instructors
  • Studio Manager
  • Bookkeeper / Secretary
  • Marketing Director

Build Your Business Plan

  • Executive Summary. Here is where you detail what your business is all about and what your goals are for your dance studio. It’s essentially a declaration of who you are, what you will provide to your customers, and how you will go about doing that. Think of this section of your plan as answering the “how” and the “why”.
  • Market Analysis. In this section, you will put forth the research on the dance studio market as a whole, including the demand for the services, recent trends in style and branding, any potential setbacks, and other factors that are in play. You might also want to study your competition, too, so that you can offer insights into what you are up against when it comes to other studios. As of 2021, it was projected that the United States alone will have more than 56,000 dance studios, so you have a hefty pool from which to draw your research.
  • Marketing Plan. You might be the most prepared person in the world, and you might think that by simply opening your doors, you’ll have a line of customers just waiting to sign up for classes! The truth is, you are going to have to put in the work if you want a steady client base! Your business plan will have to address how you plan on reaching your clientele and what you are going to do to get your name out there. It is important for you to outline exactly what means you plan to use to market your dance studio, be it through social media, a website you build (or will pay someone else to build), etc.
  • Services Overview. In this section, you will get into the specifics about the types of classes you plan to offer. What types and styles of dance will your instructors be teaching? How many classes per day, per week, and per month are you offering? Will you also allow small groups and private lessons? What about birthday parties? Try to answer all of the questions that might come up beforehand. While it might seem difficult to do that, you need to predict the things that may come up in your business’s future.
  • Financial Forecast. What are the costs involved in starting your own dance studio? What are your first year projections, coupled with your one-time costs and your revolving costs? In this section, it’s important that you detail all of the finances involved. Not only will you estimate the costs to you, you will also detail what you plan on charging your clients. Include the per-session fees as well as any special memberships and costs (such as private lessons).

Register Your Business Entity

  • Sole proprietorship
  • Partnership
  • Limited Liability Company, or LLC
  • Corporation

Scope Out a Location

Market Yourself

  • See your class schedules
  • Book a class / pay for a membership
  • Cancel a class
  • Contact you
  • See your social media accounts



500+ Financial Model Templates—

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