Ecommerce Business Plan

Ecommerce financial model is one of the most demanded ecommerce tools for those who aim to launch a successful online business

FinModelsLab
9 min readMay 9, 2019

E-commerce Business Models Highlights

Three-year e-commerce business plan is useful to create e-commerce revenue models and calculate the costs of starting an online business: check profitability, plan daily and yearly revenues and forecast multiple expenses and investment. All features and metrics for an e-commerce startup and really easy to understand for all, who hasn’t specific experience. Demonstrate information with the help of tables, charts, reports, and financial summaries. Equipped with detailed video instruction and helpful How to sections. Used by business owners, advisors, founders, and investors. Available for editing and use in Excel or Google Sheets. Compatible with Mac and Windows.

Overview

Ecommerce business plan with modern e-commerce tools for calculating costs as well as yearly revenues and expenses, plan margins and sales seasonality, wages and costs of goods sold. E-commerce business models allow to forecast expenses and revenue and show you how to be successful. This ecommerce financial model is designed specifically for the needs of the e-commerce business. Inside of it, you’ll find a complete forecast of all sales, fixed expenses, and cash flows. You’ll see that this model can benefit e-commerce business, helping it to deal with the most common pain points.

Key features

  • Designed for a successful ecommerce business plan to forecast an up to the 36-month operating budget.
  • Interactive dashboard as well as built-in break-even, financial summary, and ecommerce business plan valuation reports.
  • You can enter a market or product name, launch date, and sales volume. Revenues and variable expenses, easily exposed to sales seasonality.
  • You can estimate an e-commerce KPIs and track them. Informative reports of the e-commerce statement, core financials, and cash flow statement.
  • Creates top revenue and expenses summaries, financial charts and key reports open for editing, saving in PDF, printing and use in presentations.

Used by

Made for investors, founders, managers — CEO, CFO, COO, VP of Finance — or financial consultants and advisors that want to calculate exact revenue and expenses forecasts for e-commerce models, enhance ecommerce business plan with the ecommerce financial model.

Easy to use

Explicit and thorough tables and charts tested by experienced businessmen and designed for various periods and sales volume.

Edit anything

Unlocked for editing. Detailed formatting and color scheme instructions given. Used in Microsoft Excel or Google Sheets. Add and calculate your own figures.

Personal support

All day available personal support: online and on the phone services along with an instruction video for comfortable use. Built by professional financial modelers and businessmen.

“Henry is a brilliant specialist — very detail oriented, consistent and scrupulous. He has created the financial forecast for our company which has helped a lot in planning. I strongly recommend his services. Thanks, Henry!”

– Aaron Evans, Software and technology investor

100+ users

of this model type from 2017 to today.

97% of users

say Finmodelslab models will help them accomplish their goals.

2 hours or less

is how long it takes to build a complete model, on average.

Why do you need an Ecommerce financial model?

  1. You will be able to make a detailed financial model to get a forecast of each and every aspect of your business.
  2. You will be ready to launch an e-commerce startup and make this process easier for you.
  3. This model has the best tools to estimate financial goals and plan your business growth.

With help of Ecommerce financial model, you’ll be ready:

  1. To model your e-Commerce business within a few hours using modern ecommerce tools.
  2. To edit every part of this model in order to meet your individual business needs.
  3. To pitch your e-commerce business idea to investors or lenders with realistic business plan.

Ecommerce business plan:
Features And Metrics
from the revenue model to financials

In particular, it focuses on such critically important aspects as the following:

FINANCIAL METRICS OF E COMMERCE MODELS

These metrics show you different financial metrics of e-commerce models both in long-term and short-term perspective, demonstrating data one-to-three year periods. Correct analysis of financial metrics helps to plan future steps in the e-commerce business.

Ecommerce Business Plan Financial Charts Revenue Breakdown by products
E Commerce Models Financial Charts Cash balance
E Commerce Business Models Financial Charts Sales Units Broken down by products
E-commerce Financial Model Financial Charts EBITDA

E Commerce Business Models Startup Reports

Reports are designed to present business results in the informational and research reports about the e-commerce models. Thus, the e-commerce business plan shows more details about the financial state of your e-commerce business models startup.

E-COMMERCE BUSINESS PLAN DASHBOARD WITH CORE FINANCIAL METRICS

E COMMERCE BUSINESS MODELS DASHBOARD GRAPHS

This tab helps you to interpret many scenarios of e-commerce business and to forecast a business performance for one to three years. On the dashboard of your e-commerce business models, you can see your core financials, revenue breakdown per period, cash flow data, profitability forecasts, and cumulative cash flow, sales volume.

E Commerce business models Dashboard Graphs

E-COMMERCE BUSINESS PLAN FINANCIAL GRAPHS

ECOMMERCE BUSINESS PLAN FINANCIAL METRICS

You can visually track key financial figures on the charts. You’ll be informed about e-commerce models metrics like EBIT, EBITDA, REVENUE BREAKDOWN, CASH BALANCE, SALES UNITS etc. for the 3 years.

Ecommerce Business Plan Financial Charts Revenue Breakdown by products
Ecommerce Business Models Financial Charts Operating Cash Flow Cash Balance & Operating Cash flow
Ecommerce Business Plan Financial Charts EBITDA and EBIT

E COMMERCE MODELS FINANCIAL SUMMARY: INCOME STATEMENT, CASH FLOW AND BALANCE SHEET

ECOMMERCE BUSINESS MODELS FINANCIAL SUMMARY

On these tabs of e-commerce models you may get a quick snapshot at your financial statement summary and have a better understanding of the Income Statement, Cash Flow and the Balance Sheet as well as the Monthly view of a fiscal year and the annual view of the year forecast.

E Commerce business models Summary Income Statement
E Commerce business models Summary Cash Flow Statement
E Commerce business models Summary Balance Sheet
E Commerce business models Cash Flow Statement
E Commerce business models Balance Sheet

ECOMMERCE FINANCIAL MODEL TOP REVENUE AND TOP EXPENSES REPORTS

E COMMERCE BUSINESS MODELS TOP REVENUES

Top Revenue shows how much money generates each of the revenue categories. In addition to it, you have an opportunity to analyze the information concerning every year of your ecommerce business plan and enables you to choose a period and shows the exact revenue numbers for each section of the e-commerce business models.

E Commerce Business Models Top Revenue Summary
E Commerce Business Models Top Revenue Depth
E Commerce Business Models Top Revenue Bridge

E COMMERCE MODELS TOP EXPENSES

This tab of e-commerce business models displays your 4 biggest expense categories ranked as a sum of 3 years: Average PPC, Manufacturing cost, Amazon Fees and FBA fees. Everything else can be found in Other section of e-commerce models.

E Commerce Business Models Top Expenses Summary
E Commerce Business Models Top Expenses Depth
E Commerce Business Models Top Expenses Bridge

ECOMMERCE BUSINESS PLAN VALUATION, BREAK EVEN ANALYSIS AND CASH BURN RATIO

E COMMERCE BUSINESS MODELS BREAK-EVEN ANALYSIS AND CASH BURN RATIO

Here you can track when your company is supposed to move to a whole new level — when its overall revenues become significantly bigger than expenses. Burn Ratio shows how much time operating expenses will burn an average cash balance.

E Commerce Business Models BreakEven Analysis
E Commerce Business Models Burn Ratio

ECOMMERCE BUSINESS PLAN DCF VALUATION

DCF Valuation shows the attractiveness of an investment opportunity in the future at present.

E Commerce models Valuation

Ecommerce Financial Model inputs and assumptions

To make the model alive you should use yellow cells to input assumptions.

E COMMERCE MODELS REVENUE AND SEASONALITY INPUTS

ECOMMERCE BUSINESS PLAN DASHBOARD AND REVENUE INPUTS

The interactive dashboard consists of core inputs and e-commerce financial metrics for you to create expectations, check them, and analyze the different financial strategies. Would-be income of your online store using e-commerce models, sales volume and average sales price, overall revenue forecast — all of that can be planned in the e-commerce models Dashboard and Seasonality tabs. Here you can easy and quickly change your own characteristics.

E commerce business models Dashboard
E commerce business models Dashboard Inputs

E COMMERCE BUSINESS MODELS SEASONALITY ASSUMPTIONS

Different seasons can change sales volume, expenses, therefore, your profit will change too. Seasonality tab helps to learn how to deal with and overcome season rejection in business so you can succeed.

E Commerce models Sales Seasonality Setup

ECOMMERCE FINANCIAL MODEL EXPENSES AND WAGES INPUTS

ECOMMERCE BUSINESS PLAN WAGES INPUTS

At this tab you can enter all needed assumptions about your company staff: annual salary, hire/fire dates, staff number and annual salary raise for each year, monthly bonus and tax rate. Wages assumptions help you to evaluate your future expenses.

How to calculate wages in ecommerce business plan? E Commerce business models Wages tab

ECOMMERCE FINANCIAL MODEL FIXED EXPENSES INPUTS

This tab helps to calculate the costs that don’t vary depending on sales or number of customers such as web hosting, marketing, web design, lang translations. You may define periodicity of the accrue for each expense — one-time, daily, weekly, monthly and etc.

E Commerce Models Dashboard Fixed Expenses

E COMMERCE BUSINESS MODELS VARIABLE EXPENSES INPUTS

This tab helps to calculate the expenses, that can change depending on your sales. But this model gives you the flexibility to manage expenses. Enter in the list of variable expenses you want to forecast and will calculate them with help PPC assumptions on the Dashboard.

E Commerce Business Models Dashboard Variable Expenses

E COMMERCE BUSINESS MODELS COST OF GOODS SOLD

Simply enter in the list of expenses you want to forecast in the rows COGS expense. And type in the percentage of revenue to be spent or the cost per single unit sold. And build a correct business strategy.

E Commerce business models Dashboard COGS

E COMMERCE MODELS CAPEX INPUTS

E COMMERCE BUSINESS MODELS CAPEX ASSUMPTIONS & ASSETS

Here you can check internal calculations of the assets depreciation and closing book value.

E Commerce business models Dashboard Assets

ECOMMERCE BUSINESS PLAN DEBT AND CAPITAL INPUTS

ECOMMERCE BUSINESS PLAN DEBT & CAPITAL ASSUMPTIONS

Are you thinking about taking a loan or attracting some capital investment for your project? Our customized debt and grant settings and equity capital are all to your service! You can define need and opportunities of decreasing the term of converting working capital into sales and shows the level of the e commerce model efficiency.

E Commerce business models Dashboard Debt Assumptions
E Commerce business models Capitalization Table

ECOMMERCE BUSINESS PLAN INVENTORY ASSUMPTIONS

Here you can find your trade debtors, trade creditors, and inventory.

E Commerce business models Dashboard Working Capital Assumptions
E Commerce business models Dashboard Working Capital

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