Digital Marketing Agency Financial Model Excel Template

Five-year financial model template in Excel for Digital Marketing Agency with prebuilt three statements — consolidated Pro Forma Income Statement For Startup, balance sheet, and Startup Cash Flow Statement. Key financial charts, summaries, metrics, and funding forecasts built-in. Created with the mind of the Digital Marketing Agency business. Used to evaluate a Digital Marketing Agency business before selling it. Unlocked — edit all — last updated in Sep 2020.

All necessary reports and calculations, including Digital Marketing Agency Balance Sheet of your start-up, are displayed on a convenient Digital Marketing Agency dashboard. You do not need to move between sheets to compare important data — everything is visible immediately.

If you think about starting your own online business, you should pay attention to digital marketing. It is also known as interactive-, internet-, or web-marketing. It is interactive marketing of the development of products and services using digital IT-technologies. How does a digital marketing agency operate?

The digital marketing agency business model uses all possible digital channels as the main driver of the organization’s marketing strategy and online brand promotion. This includes web analytics and web-, video-, mobile, e-mail-, content marketing, and more. This economic trend is closely intertwined with Internet marketing. Still, it has already developed several techniques to reach the target audience, even in an offline environment. A digital marketing startup is a profitable business. But, as well as in any commercial activity, it is essential to have a well-developed strategy and plan. For this purpose, our digital marketing agency financial model template will be the perfect fit.

You might also need to enhance your financial model with comprehensive Digital Marketing Agency Business Plan Template . And if you would need to track your month to month business performance, please, follow this link too Financial Performance Dashboard Excel Template


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Creates A Financial Summary Formatted For Your Digital Marketing Agency Pitch Deck

Budget Spreadsheet Allows to See And Compare Business Expenses And Income For Periods


We take care of all the calculations

You do not have to do programming, proformas’ creation, or, for example, formulas writing. And there is no need to hire external consultants either! In our digital marketing agency financial plan template, you can find everything that concerns the financial modeling for beginners and experienced business people.

Employees demand forecast

Each digital marketing agency must increase its staff as soon as the number of potential customers has increased. Therefore, our financial model offers the option of counting employees needed to work with each customer. All you need to do is enter the labor agency’s ratio needs per 1 new/active customer. It also takes into account annual salary, bonuses, taxes.

Count of customers one has in place

By adding the number of customers, you will receive an accurate sales forecast, and, as a result, revenue and gross profit margin estimations.

Customers allocation

If a business person owns a multiple-service digital marketing agency, he should have customer allocation by his venture’s services. In this case, one person’s order options for more than one service will be considered.

Forecast of newly acquired customers

Your digital marketing agency start-up will also have to spend budgets on marketing; otherwise, it will not get new customers. If you add a marketing budget and an original customer cost of acquisition in this digital marketing agency’s financial plan, you can get an accurate forecast for newly acquired customers.

Three-step revenue funnel

Such a sales funnel will show how leads are converted into real clients, essential for the business model’s digital marketing agency. Using this integrated tool, the financial model owner will make accurate sales and revenue forecasts.

Revenue forecast

Building a Financial Projection in Excel for an digital marketing agency is critical in evaluating your digital marketing agency’s total revenue. This advertising agency’s financial plan template in Excel contains assumptions of an average monthly spend per active client (calculation is done for the year and each service). To create a detailed revenue forecast, specify your agency’s fee in the table.

Spend less time on financial planning

With our detailed Pro Forma Budget for digital marketing agency, you will spend time not on numbers but on business development. We take care of the rest. Our Startup Financial Model can help examine the marketing agency’s financial health, prepare a set of financial projections and financial statements, conduct market research, and others. They will also help you with researching your business idea and attracting potential investors.


A simple yet robust financial model

Our marketing agency’s financial plan template will help you to make all the required financial projections for a digital marketing agency in one place. You will get financial assumptions, pre-built formulas, and proformas. This template also has numerous graphs and KPIs that help better understand this data.

Track key financial indicators

Users of this marketing agency’s financial model can track financial performance KPIs for two and five years. Among other things, this model contains information on EBIT / EBITDA and net profit, inflows and outflows, cost of goods sold (COGS), and much more.

Statement of cash flows

Cash flow projections for marketing agencies are critical because any firm aims to generate cash flows. The Cash flow statement contains information about the money consolidated in the company. If there is not enough, the marketing agency startup financial plan template user will be notified about the need to attract additional financing.

Industry benchmarks

Industry benchmarks calculations make a comparison of performance indicators in the model and the industry.

Top revenue

This tab shows off the financial information regarding each of your offerings. In particular, the marketing agency startup financial model demonstrates annual data on your expenses, including even revenue depth and revenue bridge.

A Three Statement Financial Model will help convince investors and bankers

With a Three Statement Financial Model for a digital marketing agency, it will be possible to obtain the loyalty of potential investors to ask them to inject investments into your project. This template will tell your partners about revenue and adjusted EBITDA, calculate the total sales and marketing spend, as well as compute the amortization and more.




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